Here are a few examples of the work I’ve done:
| Articles for corporate finance leader Wrote and edited a series of articles for Deloitte. The articles positioned Deloitte as a leader in corporate finance for mergers &acquisitions. Articles covered topics such as IPO readiness, transition to new accounting standards and foreign investments. See IPO article, accounting standards article, and foreign investment article. |
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| Rheumatoid Arthritis brochure Irreversible joint damage can occur within 2 years of the onset of RA. And the fact that symptoms often aren’t obvious until it’s too late makes acting now all the more imperative. This warning underscores the importance of not delaying the use of a proven biologic medicine like Enbrel. See brochure. |
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| An Asset Allocation Workbook That Really Works When Citibank decided to use an asset allocation workbook to attract prospects to their investment services and engage them in the investing process, they turned to me as the financial copywriter to write the workbook.One of the key things I did was to create stories as examples of asset allocation choices; stories of people and families at different stages of life. It was an engaging way to illustrate what kind of asset allocation Citicorp might recommend to help them achieve their goals. |
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| Health articles We were looking for health articles that beyond the usual tips and offered new insights. Some examples:
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| Here’s a video we wrote and produced explaining life settlements and their role in the life insurance industry. | |
| Outsourcing White Paper Outsourcing is one of the most important and challenging trends in global business. The white paper I wrote reveals a very surprising shift in global outsourcing,the implications and how one company stands to benefit. (>click to read) |
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| White paper on Donor Advised Funds Donor Advised Funds have become an important tool enabling wealthy familities to make charitable giving an important part of their estate planning. This white paper shows financial advisers why Donor Advised Funds can help them attract more business with high net worth clients. |
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Following are articles covering different topics from real estate, marketing, social media, social trends.
- What makes Fractional Shares Different from Owning Other Kinds of Vacation Properties (an article from my ebook “Made Your next Home a Resort”) >click to read
- The Rodney Dangerfield of B2B marketing >click to read
- A Landing Page is Not an Order Page >click to read
- The Baby Boom Boom >click to read