So what’s the secret to making your content stick?
That’s what my course – The Sticky Content Creation Crash Course - is about. It gathers scientific information from Stanford University and the University of Pennsylvania, as well as my experience of 30 years of creating content and copy for a wide range of clients.
I’ve gathered the information and put together the ultimate crash course to learn how to make your content sticky.
What kind of content am I talking about in this course?
The principles of storytelling, structure, and metaphors work in just about any kind of content you use in your marketing. Blogs, articles, reports, white papers, videos, web pages, webinars, etc. Any content that is meant to engage, educate, inform. Education-based content is more critical to selling your products and services today than ever before.
I’ve seen the growing importance of content marketing from the front lines. As a copywriter and, creative director for 30 years I’ve created campaigns for clients large and small. From IBM, Pfizer, Novartis, Citibank, Merrill Lynch, and Coldwell Banker to many small businesses and entrepreneurs.
And much of what I’ve done over the past 15 years is integrate content into the sales process. For example: I was the one of the lead writers on creating the website for the launch iShares - one of the biggest financial launches ever. It was critical to create web pages that engaged investors and at the same time educate them in a simple straightforward about this new investment vehicle.
Through the years I’ve helped many businesses and entrepreneurs create and refine content so it’s stickier and more effective in the sales process. Here are just a few quotes: